Telecom’s tricky.

It’s a category marred by the ol’ bait and switch.

So what happens when you’ve been burned?

You learn to trust again. Eventually.

Agency: West BBDO

CCO: Matt Miller

ECD: Ash Tavassoli

Creative Directors: Miriam Malta, Ben Lay

ACDs: Naeem Ghafari, Helen Torney

Copywriter: Mychal Scott

Art Director: Sonia De Nicolo