Can art help you chill TF out?
According to science, yes.
So we launched a campaign for Getty’s PST ART initiative that communicated the benefits of art to motivate the most chronically stressed and depressed generation the world has ever known to get their tight asses into at least one of 70+ institutions to see a collection of 800+ artists.
TITLE
The Tale of Mr. Tight Ass
AGENCY
CREDITS
CLIENT
Getty PST ART
Director: Andreas Nilsson
CCO: Matt Miller
Creative Leads: Ash Tavassoli, Kate Catalinic, Corinne Goode, Naeem Ghafari, Helen Torney
Copywriters: Mychal Scott, Emily McDowell
Executive Producers: Andrew Tucci, Carlie Simmons
Production Co: Biscuit Films
Edit House: Work
Mix: Lime Studios
Color: Royal Muster
VFX: Framestore