This just in:

Our personal messages are a safe space. And what you share with someone within that space should remain just that–personal and safe.

As the foremost pioneer in end-to-end message encryption, WhatsApp wanted to reinforce that its stance on your personal messages hasn’t wavered since day one. And that ethos is built directly into the platform’s code.

So no one, not even WhatsApp, can see or hear your personal messages. Ever.

Across print and OOH, we launched a clear, ubiquitous message that gave users just how unclear of a view everyone, including WhatsApp, has into the contents of your messages.

Then we went digital. Across Pinterest, Spotify, Streaming, and TikTok. So that everyone saw exactly what we see.

Nothing.